Facing challenges with engagement, impressions, and exposure on your social platforms? I’ll conduct a professional audit to reveal content performance and audience resonance. From there, I'll craft a strong strategy to enhance your content and forge a deeper connection with your audience.

Evaluate & Analyze

Analyzing your content quality, focus channels, post frequency, & audience resonance will unveil core opportunities & challenges.

Audience Deep Dive

I’ll delve into your existing audience, comparing your reach with your target audience.

Competitive Analysis & Differentiation

I’ll pinpoint who's ruling the social scene in your industry to identify key learnings and insights to leverage.

Refine

Finally, we’ll identify the right content pillars, asset mix, channels, and messaging to reach and effectively engage your audience.

Measure

Benchmarking against your historical performance, I'll establish key KPIs to keep your content and strategy on track.

Marketing Objective

I’ll connect with you to understand your goals and budget. This will guide the size of influencer, campaign duration, volume of content, and usage rights your program will include.

Target Audience

Together, we will dive deep into who you are trying to reach, their demographics, interests and more.

Partner Identification & Outreach

Once we’ve aligned on who we’re trying to reach, we’ll find the optimal content creators to deliver our brand message.

Partner Contracting & Briefing

Upon finding our partners, I’ll guide you through the contracting and negotiation process. Once signed, partners will be brieifed to begin creating content.

Content Launch & Measurement

After all content has been approved, partners will push it live across channels. Two weeks following the program, we will measure performance

The Objective

SToK Cold Brew Coffee’s wanted to increase household penetration through organic social media.

The Challenge

The brand’s approach to social was too broad, focused too heavily on the product rather than the consumer, and didn’t entertain their audience.

The Solution

• A channel specific approach with intentional and realistic KPIs
• Content pillars driven by audience input and platform insights
• Expanding production partners to include an organic social agency, influencer platform, and a campaign partner (Urban Canvas, #PAID, Maximum Effort)
• Shifting to 100% motion first content to breakthrough to our audience

The Results

Across channels, SToK saw a more engaged and entertained audience and reached an incremental 60% of consumers outside of their existing audience, effectively increasing household penetration.

7%

INCREASEd

60%

INCREASEd

10%

increased

VCR

The Objective

To skyrocket past competitors in the in the ready to drink coffee category.

The Challenge

Crafting a totally unexpected and spectacular marketing campaign.

The Solution

The brand’s wildest idea -- a 3-year sponsorship of the Wrexham AFC football stadium in Wales, a country where the product isn’t distributed. Partnering with Maximum Effort Production, we produced a unexpected creative, featuring players spitting out the product and throwing it on the ground. This 360 campaign consisted of paid and organic social media, a SuperBowl ad, and earned PR.

The Results

In the first year of the partnership, the brand saw a 5MM+ bump in net sales and an 11% increase in household penetration, effectively stealing shares from competitors.

92%

SoCIal

gROWTH

30mm

fy reach

204mm

paid social

impressions

The Objective

Silk launched a new protein beverage ,Silk ULTRA, targeting fitness enthusiasts. Our objective was to drive trial and excitement for this new product.

The Challenge

Building consumer credibility very quickly, with a new product. Previously, the brand had partnered strictly with foodie influencers, a strategy that was beginning to lose its efficacy.

The Solution

• Enlisting athletes, olympians, and fitness experts to promote Silk ULTRA across social. These included: Micheal Phelps, Aly Raisman, Fit Gurl Mel (Kim Kardashians Trainer), and former NFL player, Omar Bolden.
  
• To further entice our consumer, we crafted branded workout kits to aid our consumer in their everyday endeavors.

The Results

Not only did this ramp up credibility with consumers, the program yeilded a 2x higher engagement rate that the brands’ previous programs, proving to be an effective and sustainable strategy.

11%

550K

The Objective

Avocado Bliss Retreat, wanted to drive awareness and monthly bookings for their retreat and wellness property in San Diego, CA. The goal was to fill the retreat to 100% capacity on a monthly basis.

The Challenge

Working virtually from Colorado, I set out to identify content creators to attend a 3 day retreat on the property, in exchange for promotion on their Instagram & Tik Tok.

The Solution

• A robust influencer marketing and identification strategy to find credible content creators with a following between 10-20k on Instagram & Tik Tok.
  
• I vetted influencer identification tools, began outreach, and consulted with influencers. I wrote an influencer brief, retreat itinerary, drafted an influencer contract and recruited 8 partners to attend the retreat.
  
• I ended up contracting 4 influencers with over 100k followers, 1 influencer partner with over 3MM followers on IG & Tik Tok, and the remaining 3 partners in the 10-20k following range.

The Results

Once the influencers were on the property, it was time to create content. Allowing them to create in their own style, with their own messaging was critical. We ended up with 3x videos across IG & Tik Tok, per partner, shared alongside an affiliate marketing link.

8

Creators

80%

booking capacity